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ALALA = a greek goddess. her name signifies a battle cry; a call to arms.

alala represents all that we aspire to be as modern women. we live our lives with the audacity to believe that we can do it all and have it all. we find time to balance work, play, love and life. from an early morning workout class to back-to-back meetings, and a late dinner with friends, we are redefining the meaning of living an active life

the pieces are designed to be picked out of your closet first, regardless of where you're headed once you're out the door. 

welcome to the fast lane. #AlalaAllDay